Petizens - Helping paws & paw care takers to connect
Year & duration
2022, 3 days
Designers involved
myself
Type
non profitable B2C
Research type
Qualitative
Understanding the market & other applications
Background
India’s streets are home to roughly 35 million dogs , a number that’s grown by 17 percent since 2016. The majority live tough lives, scavenging for food among garbage and possibly spreading diseases. Most are Native Indian breeds, like the South Asian pariah dog or Rajapalayam hound, so they’re often called “Indie” dogs—a kinder term used by many animal advocates instead of “stray” or “street.”
Most of these Indian dog breeds, let alone seen by most people in India, are quite unheard of. Our craze for Foreign breeds as well as overbreeding many western breeds has resulted in the extinction of Indian dog breeds.
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Problem statement
“People who are interested in adopting are usually not sure which Indie/breed to choose which matches their lifestyle, considering factors including breed, gender, age, temperament, and health status.”
Product Goals
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Helping the first-time adopters to find the right indie based on their lifestyle
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Help people in getting their questions on adoptions answered.
Understanding the Users & Pet caretakers
Take Aways
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Users are not provided with the pet's Information beforehand
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Most of the applications are provided with a general breed as Indie, which doesn’t let the user know more about the breed of the Indie and guess its nature and behaviors.
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The Information about the pet’s training is hard to find.
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The Information about the pet’s Health is not described.
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Most of the competitors have the option of donating to the rescue shelters, the payment process needs to be simplified.
Product Flows
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